IGNOU Offers 5 Free Online Marketing Courses – Know How to Apply

The Indira Gandhi National Open University (IGNOU) is now offering five free online marketing courses through the SWAYAM platform, a government-supported online learning portal. These courses are available to everyone and are part of the university’s effort to provide flexible and affordable education under the IGNOU Admission 2025 session. These free marketing courses are ideal for students, job seekers, entrepreneurs, and professionals who want to gain knowledge in marketing, branding, and digital promotion, all without paying any fees.

IGNOU Free Online Marketing Courses

IGNOU has introduced the following five marketing-related courses:

1. Principles of Marketing
2. Marketing Research (MMPM-006)
3. Entrepreneurship Skills and Digital Marketing Strategies
4. Fundamentals of Marketing
5. Marketing Management Concepts

Each course runs for about 12 to 15 weeks and is offered in a self-paced format. Students get access to high-quality video lectures, reading materials, weekly quizzes, and assignments. Upon completion, candidates can also earn a free certificate from SWAYAM (some may require a small exam fee for certification).

These courses help students understand core topics such as the 4 Ps of marketing, consumer behavior, market research methods, and digital strategies. They also cover important skills needed to plan marketing campaigns and promote businesses online.

How to apply for Free Online Marketing Courses admission?

1. Visit the official SWAYAM website at https://swayam.gov.in
2. Click on “Register” or “Sign Up” to create a new account
3. Sign up using an email ID, mobile number, or a linked Google/Facebook/Microsoft account
4. For existing users, click on “Sign In” and enter login credentials
5. Use the search bar to locate IGNOU marketing courses such as “Principles of Marketing” or “Marketing Research.”
6. Select the desired course and click on the “Enroll” button
7. Begin the course by accessing available video lectures, reading materials, and quizzes
8. Complete all weekly tasks, including assignments and self-assessments
9. To receive a certificate, finish the course requirements and register for the final exam if needed
10. After passing the final assessment, download the certificate from the course portal